New blog post by David Szanto "Opening Up a Can of...Marketing"

people-of-rebus
marketing
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(Leigh Kinch-Pedrosa) #1

This week @david has asked some pertinent new questions in an area that is underdeveloped: marketing in an open environment.

“What might it mean to do ‘open marketing’? Would it involve being anti-strategic? Foregrounding mechanisms to opt out and ignore messaging? Making advertising and promotional materials that can be reused and repurposed? Demonstrating clarity, accessibility, and absolute truth on Twitter? Said another way, does open twist the objectives of marketing, or does it elicit new ways of understanding what marketing is in the first place?”

Read the full post here.

**The above questions and more are asked in the full version of the post. Please tell us how you approach the marketing of your open textbook OR let us know what you think about some of the broader questions David has asked.

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