Title: Media Innovation & Entrepreneurship
Lead Editors: Dr. Michelle Ferrier (Ohio University, University of Missouri, CUNY) / @michelleferrier , Liz Mays (Arizona State University, Rebus) / @lizmays
Rebus Project Manager: Zoe Wake Hyde / @zoe
License: CC BY
Target audience: Students in media entrepreneurship courses or other journalism/mass comm/media courses in which media entrepreneurship is taught
Subject: Journalism, Mass Communications, Media Studies
Target Release Date: Beta Fall 2017, V.1 January 2018
This open textbook that includes activities, ancillary materials and faculty resources on media innovation is designed to be a valuable resource for use in media entrepreneurship and entrepreneurial journalism courses across the globe.
Each “chapter” will be a module that can accompany a week’s lesson in a 15-week course. The work could be used as a whole, or modules could stand alone. New modules could be added by the community in the future.
Our most pressing needs are:
- Faculty to beta-test the 1.0 version in their classrooms in fall 2017
*Faculty to participate in open review
*Help with final refinements
*Ancillary and instructor materials
Learn more about the fall 2017 beta and what’s included in this pitch deck for the book.
Sign up to join the beta and/or the community of practice around this book at: http://bit.ly/jentrepreneurshipOTbeta
Get involved by joining the discussion below!
For summer 2018, we’ll also be compiling a companion instructor’s manual that helps you in building capacity in your institution. If you’re interested in contributing to that piece, please reply with your interest below and we will reach back when further details are available.
HOW TO PARTICIPATE
If you’re excited by this project, but still not sure where you’d like to get involved, just sign up to the forum, and post below for project updates. Give us an idea of your background, particular area of expertise, and interests. We’ll follow up with you for suitable ways to contribute.
RECOGNITION FOR CONTRIBUTORS
This project couldn’t happen without your participation. All contributing authors will be credited prominently in their chapter, the book, the metadata and promotional materials. All editors, reviewers and other contributors will also be credited.
- Developing the Entrepreneurial Mindset (sidebar on teaching resiliency)
- Customer Discover/Content
- Team Management: Intrapreneurship/Entrepreneurship
- Project Management Skills and Technologies
- Business Models for Content and Technology Plays
- Non-profit Model Development
- Freelancing and Consulting as Business Models
- Pitching Ideas
- Funding your Startup (sidebars on contest funding, foundation funding, family funding and crowdfunding)
- Entrepreneurship Abroad
For a more extensive outline, see here.
Here’s a list of useful documents:
TWEET THIS PROJECT
Want to help with an Open Textbook on media entrepreneurship? Find out how to contribute here: http://bit.ly/jmcOT